10 Cars That Quietly Drop in Value More Than Any Other

September 23, 2025

Depreciation is the hidden cost that gobbles up thousands of dollars without most people realizing it… until they try to sell, that is. If you buy a car, knowing which models lose value the fastest can save you from a bad investment. With more than 15 years in the automotive industry, I can tell you that there are several makes and models that stand out (in a bad way) when it comes to depreciation. Here are 10 such vehicles that you’ll want to be aware of.

What Causes Some Cars to Depreciate So Fast

Depreciation depends on more than just mileage. First, luxury cars often lose value quickly because their high purchase price inflates their losses in raw dollars, even if the percentage drop is similar to cheaper models. Electric vehicles (EVs) also tend to depreciate faster than hybrids or gasoline-powered cars, mostly due to rapidly changing battery tech and incentives that don’t always translate to used-car buyers.

Things like maintenance costs, repair complexity, and technological obsolescence can make older luxury models less appealing. On top of all of that, there are market demand shifts. If fewer people want what your car offers, resale prices drop. And finally, cars with big warranty or update gaps (like long stretches between redesigns) often lose resale value faster. Knowing these factors helps explain why certain models drop value so fast.

Top 10 Worst Offenders in Depreciation

Here are 10 cars that lose the most value over five years, according to recent reports. If you’re thinking of buying new, these are the ones to watch.

Jaguar I-Pace: This electric SUV tops the depreciation charts, losing about 72.2% of its original value in five years (around $51,953 in depreciation).
BMW 7 Series: The flagship sedan loses roughly 67.1% over five years, which translates to over $65,000 lost from the original MSRP.
Tesla Model S: Also in the top tiers; it drops about 65.2% in value (~$52,000) over five years.
INFINITI QX80: This large SUV loses about 65.0% of its value in five years, making it one of the worst among non-EV luxury SUVs.
Maserati Ghibli: An exotic touch comes with a steep price: depreciation of ~64.7%, which is well over $70,000 in value lost.
BMW 5 Series Hybrid: Hybrids usually fare better, but this one doesn’t escape the fall: around 64.7% depreciation over five years.
Nissan Leaf: Even though it’s not luxury, battery degradation worries and fast EV tech evolution hit this one hard. Loses about 64.1% after five years.
Maserati Levante: The SUV version of speed and prestige also carries heavy loss: ~63.7% in five years.
Tesla Model X: Spacious, luxurious, but loses ~63.4% of its value in five years. That’s a big number, especially given its sticker price.
Cadillac Escalade ESV: Even big luxury SUVs aren’t immune: this one drops ~62.9% of MSRP in five years.

Why You Should Care Before You Buy New

Buying a brand-new car is exciting, but for many people it means taking a big depreciation hit right away. Just driving a car off the lot can cost you 10-20% in value immediately. If you’re planning to trade within five years, models like those above can cost you tens of thousands more in depreciation. Even if you plan to keep the car longer, depreciation rates affect resale value, repair costs, and insurance. Basically, the more you know up front, the better choices you can make. If your goal is to minimize loss, lean toward cars that studies show hold their value better, like hybrids, certain trucks, or mainstream models.

Value Retention vs Sticker Appeal: Making Smart Trade-Offs

You don’t have to sacrifice comfort or style to reduce depreciation losses. For example, instead of a top-trim luxury sedan with lots of tech (which becomes outdated and expensive to maintain), a mid-trim model with fewer electronics may depreciate less. Buying used (1-2 years old) often gives you much of the luxury feel without the steepest drop. Choosing reliable brands with strong resale reputations (Toyota, Honda, some trucks) helps. Also consider what features matter long term (fuel efficiency, proven reliability, moderate complexity) rather than flashy stuff. Finally, maintenance, color, and keeping mileage reasonable all contribute to a smoother resale later.

Watch the Big Depreciators

The most extreme depreciation happens among luxury cars and EVs, especially those with high initial cost, tech that ages quickly, and limited demand in the used market. Models like the Jaguar I-Pace, BMW 7 Series, Tesla S/X, and exotic names like Maserati show up near the top of depreciation charts. If your budget is tight, these are warning signs: you’ll pay a lot now, but lose a lot later. On the flip side, if you’re okay owning something longer and are willing to buy used, there are bargains, but only if you understand depreciation. Use the data wisely to avoid being surprised when you sell.

Are you surprised by any of the vehicles on the list? Let us know your thoughts in the comments below.