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Investing

The Index Fund Strategy Rich People Follow (That Most Investors Miss)

June 10, 2025
By Travis Campbell
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index funds
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If you’ve ever wondered why some investors seem to build wealth effortlessly while others struggle, you’re not alone. The secret isn’t always about picking the next hot stock or timing the market perfectly. In fact, many of the world’s wealthiest people quietly use a simple, powerful approach: the index fund strategy. Every day, investors often overlook this method, yet it’s a cornerstone of long-term financial success. Understanding how rich people leverage index funds can help you avoid common pitfalls and set yourself up for a more secure future. Let’s break down the index fund strategy that the wealthy follow—and how you can put it to work for your own portfolio.

1. Prioritizing Low Fees Over Flashy Returns

One of the first things rich investors look for in an index fund is a low expense ratio. High fees can quietly erode your returns over time, even if the fund performs well. Wealthy individuals know that minimizing costs is just as important as maximizing gains. By choosing index funds with rock-bottom fees, they keep more of their money working for them. For example, the average actively managed mutual fund charges around 0.68% in fees, while many index funds charge less than 0.10%. Over the decades, that difference can add up to thousands of dollars. Always check the expense ratio before investing, and remember that every dollar saved on fees is a dollar that compounds for your future.

2. Embracing Broad Market Diversification

Rich investors rarely put all their eggs in one basket. Instead, they use index funds to gain exposure to a wide range of companies, sectors, and even countries. This broad diversification reduces risk and smooths out the bumps of market volatility. For example, a total market index fund might hold thousands of stocks, from tech giants to small-cap innovators. This approach means you’re not betting on a single company’s success or failure. Instead, you’re capturing the market’s overall growth, which has historically trended upward over the long term. Diversification is a key reason why the index fund strategy is so effective for building lasting wealth.

3. Automating Investments for Consistency

Consistency is a hallmark of wealthy investors. Rather than trying to time the market, they set up automatic contributions to their index funds. This strategy, known as dollar-cost averaging, involves investing a fixed amount at regular intervals, regardless of market conditions. Over time, this smooths out the impact of market swings and takes the emotion out of investing. Automation also ensures you never miss a contribution, which is crucial for compounding growth. Regular investments can grow into a substantial nest egg even if you start small. The index fund strategy works best when you make it a habit, not a one-time event.

4. Staying the Course During Market Turbulence

When markets get rocky, many investors panic and sell. Wealthy individuals, on the other hand, stick to their index fund strategy. They understand that short-term volatility is normal and that the market has always recovered from downturns. By staying invested, they avoid locking in losses and give their portfolios time to rebound. This patience is often what separates successful investors from the rest. If you’re tempted to make drastic changes during a downturn, remember that the wealthy stay calm and trust the process. The index fund strategy is about long-term growth, not short-term gains.

5. Rebalancing Without Overreacting

Even the best portfolios can drift out of balance as markets move. Rich investors periodically review their asset allocation and make small adjustments to stay on track. This might mean selling a bit of what’s grown too much and buying more of what’s lagging. The key is to rebalance with discipline, not emotion. Overreacting to market news or chasing trends can undermine your strategy. Set a schedule—such as once a year—to review your portfolio and make necessary tweaks. This keeps your risk level in check and ensures your index fund strategy continues to work as intended.

6. Leveraging Tax Efficiency

Taxes can take a big bite out of investment returns, but wealthy investors use index funds to minimize their tax bill. Index funds tend to generate fewer taxable events than actively managed funds because they have lower turnover. This means you pay less in capital gains taxes each year. Additionally, holding index funds in tax-advantaged accounts like IRAs or 401(k)s can further boost your after-tax returns. Understanding the tax implications of your investments is a crucial part of the index fund strategy that many overlook.

7. Thinking in Decades, Not Days

Perhaps the most important lesson from wealthy investors is their long-term mindset. They view the index fund strategy as a marathon, not a sprint. Instead of obsessing over daily market moves, they focus on where their portfolio will be in 10, 20, or even 30 years. This perspective helps them stay patient, avoid costly mistakes, and benefit from the power of compounding. If you want to build real wealth, adopt a long-term view and let your index funds do the heavy lifting.

The Quiet Power of the Index Fund Strategy

The index fund strategy isn’t flashy, but it’s incredibly effective. Wealthy investors quietly build and preserve their fortunes by focusing on low fees, broad diversification, automation, discipline, tax efficiency, and a long-term outlook. The best part? This approach is accessible to anyone willing to follow the same principles. You don’t need a fortune to start—just a commitment to the strategy that rich people have used for decades.

What’s your experience with index funds? Do you have a strategy that’s worked for you? Share your thoughts in the comments below!

Read More

How is Your Net Worth Doing for the Year? Look at the Big Picture

What You Should Know About Investing in Stocks

Travis Campbell

About Travis Campbell

Travis Campbell is a digital marketer/developer with over 10 years of experience and a writer for over 6 years. He holds a degree in E-commerce and likes to share life advice he's learned over the years. Travis loves spending time on the golf course or at the gym when he's not working.

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