Grow your online business visibility by using banner campaigns
Creating website banner campaigns was one of the first ways to do digital advertising. After years the format continues to rise due to the advantages of segmentation (the company chooses exactly the audience it wants to talk to), cost-effectiveness (the investment is lower than television advertising, for example), greater visibility, ease of operation and ad life cycle.
Banner is the digital marketing strategy that comes closest to traditional advertising and who knows why it is still the format that receives the most investments. A well-planned campaign is able to promote the brand, drive traffic to the website, blog or social networks, and encourage undecided customer purchase closure. Anyone who is serious about using this strategy must equip himself with relevant applications; one of the most recommended is Etsy banner maker.
Real-time access to numbers and easy operation allows your brand to make adjustments and modifications throughout the campaign, so keeping an eye on the number of visits brought to the site versus the number of impressions of the banner is an effective way to see if the campaign is arousing interest in the public or not.
What types of website banner?
When the revenue invested is based on the impression of the ads, i.e. the number of times that banner was displayed, not considering the number of clicks, it means that the company opted for the cost per thousand (CPM) format, which exposes a thousand banners at a time and has varying value according to the portal and space chosen. Very popular in campaigns involving blogs and news portals, unique views are counted (if a visitor is exposed 5 times, they will only be counted 1 time) and the company usually pays a fixed amount for every thousand banner impressions. Because it is more complete, it is suitable for brands that already have a well-defined marketing structure and tools like online flyer maker.
When the format is CPC (cost per click) the number of impressions or sales is not considered and the advertiser pays a fixed amount for each click that the banner receives. It’s the best model for brands that are starting to advertise because it’s easy to track (the company can set a goal based on clicks and tailor budget over execution, for example), and differs by showing the exact number of netizens interested in the ad. It is also gaining strength because it is the most used model by Google Adwords and Facebook Ads.
Lastly, we have the CPA (Cost Per Acquisition), the most expensive and complex ad format, where the advertiser will pay for the platform only when the campaign goal is reached (sale, eBook download, video view, sign up etc.). Because it has a higher cost, the strategy is recommended for companies that have long-term customers or customers with a wide margin of product profitability.
The best way to define your website banner format is to know your company’s audience and reality, and do A / B testing to find the most efficient way to convert your ad. You can use some online business card maker to make your campaign better. Combining online and offline ways is recommended.